かりんニュース

BUSINESS HISTORY

April, 1971   Opened a restaurant in Higashi Shinsaibashi, Osaka
December, 1981   Opened lingerie shop “Karin”
November, 1986   Opened “Karin part II”
January, 1992   Visited Paris Exhibition “Salon International de la Lingerie, France”
January, 1993   Met Livian-Li at the Paris exhibition
June, 1994   Incorporated as Karin Company (Capital JPY 13,000,000)
July, 1996   First import from Livian-Li, Italy. Product : “Look Line” hip-up panty hose.
The catch phrase, “I got the heart of European ladies” made sensational and shocking debut.
June, 1997   Introduced “Look Me” panty girdle. “Hip-Up 5-6 cm. Beautiful hip line”
It was produced with human body engineering designed for Japanese ladies.
It is one of the long time sellers of Karin.
August, 1997   Appeared on “Midnight Market” of Kansai TV on-line shopping.
“Look Me”sold in record-breaking numbers.
May, 1999   “Look Up”, produced as OEM for Sotsu, made a big hit.
June, 1999   Presented “Magic Panty” by SOLIDEA, Italy. It made a sales record with catch phrase of “Massage your body just by wearing.”
May, 2000   Shifted from retail to Import & Wholesale at the sixth year of incorporation.
Started to concentrate in marketing, import, wholesale and telemarketing.
May, 2001   Registered as incorporated with Capital JPY 30,000,000.
August, 2001   TV commercial “Lookmagic by Livian-Li LIVIAN-LI” shown nationally.
August, 2001   Raised capital to JPY 47,000,000.
April, 2002   Introduced “Lookmagic Men's”, “Pance & Leg” .
May, 2002   Started “Look Line 140 D”
June, 2002   Introduced “Lookmagic UP”
July, 2004   Introduced “NATUPARA Shampoo & Face Washing Powder”